Concept, Design
Branding
Fictitious project
Project and thoughts
Because I often worked with visual identities for real estate projects at my workplace, I wanted to design such an identity myself from scratch. I therefore created a scenario in which an old warehouse site in the city is renovated and transformed into new commercial spaces. For this, the project needed a new visual identity to support its marketing.
Thoughts and description
For the main design element, I chose a blue gradient. It is meant to represent a space seen from above and gives a visual glimpse into the project. I used a cool colour to relate to the commercial character of the development. To reflect the modern aspect of the project, I used a contemporary, constructed typeface.